Media use has often been criticized for undermining important aspects of family life by displacing other important family activities such as talking and interacting together, children playing with their siblings, and others. Some have argued that although edia has kept family members from dispersing, it dominates their time together and can destroy the qualities that distinguish one family from another such as unique activities, games, and rituals.
Movies, TV shows, and commercials emphasized and commented on women's appearance and its importance in their lives far more frequently than men's, and over half of commercials aimed at female viewers used beauty as an appeal of the product.
Though it has been observed that not only children but media has also negatively affected female of American society.
The mass media present a narrowly defined body type ideal. For females, this ideal is slender and toned; for males, it is slim and muscular. Although the current emphases the media place on weight control and muscle development help to promote a more health-conscious society, negative impacts, such as body dissatisfaction, preoccupation with attaining a certain body type ideal, and eating disorders, have emerged as well. In the United States, women are becoming increasingly dissatisfied with their bodies: A 1993 national survey of women between the ages of 18 and 70 showed that nearly 50% negatively evaluated their appearance and reported concern about being or becoming overweight. In a similar study conducted in 1985 (Cash, Winstead, & Janda, 1986), just 30% reported such concerns.
Females are particularly at risk for experiencing body dissatisfaction and engaging in eating disordered behaviors because the onset of puberty leads to increased concerns about the physical changes of their bodies. Further, this period is also marked by increased interest in the opposite sex, and many teens strive to have the “right body” so that they will be found desirable and attractive...................
