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Essay on Gender Roles and Media


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Essay On Gender Roles and Media

We have seen various ways in which popular ideas about the self in society have changed, so that identity is today seen as more fluid and transformable than ever before. Twenty or thirty years ago, analysis of popular media often told researchers that mainstream culture was a backwards-looking force, resistant to social change and trying to push people back into traditional categories. Today, it seems more appropriate to emphasize that, within limits, the mass media is a force for change. The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity. Although gender categories have not been shattered, these alternative ideas and images have at least created space for a greater diversity of identities.

Modern media has little time or respect for tradition. The whole idea of traditions comes to seem quite strange. Why would we want to do the same as previous generations? What's so great about the past? Popular media fosters the desire to create new modes of life - within the context of capitalism. Whether one is happy with capitalism, or seeks its demise, it must surely be considered good if modern media is encouraging the overthrow of traditions which kept people within limiting compartments (Davis, 34-41).

Gender Role Self-Perception

Gender role self-perception is one particularly promising variable that may help in further explaining within-sex and between-sex variations in empathy and affective responses. Specifically, some people suggest that many aspects of social behavior are likely the result of social expectations (i.e., attitudes and beliefs) regarding appropriate male and female behaviors....

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