[Author’s Name]
[Institution’s Name]
Essay on Mass Media And Radio
The term Mass media is deceptively simple surrounding a countless array of institutions and individuals who differ in purpose, scope, method, and cultural context. Mass media include all forms of information communicated to large groups of people, from a handmade sign to an international news network. There is no standard for how large the audience needs to be before communication becomes mass communication.
There are also no constraints on the type of information being presented. A car advertisement and a U.N. resolution are both examples of mass media.
Because media is such a broad term, it will be helpful in this discussion to focus on a limited definition. In general usage, the term has been taken to refer to only the group of corporate entities, publishers, journalists, and others who constitute the communications industry and profession.
This definition includes both the entertainment and news industries. Another common term, especially in talking about conflict, is news media. News media include only the news industry. It is often used interchangeably with the press or the group of people who write and report the news.
The distinction between news and entertainment can at times be unclear, but news is technically facts and interpretation of facts, including editorial opinions, expressed by journalism professionals. Which facts are included, how they are reported, how much interpretation is given, and how much space or time is devoted to a news event is determined by journalists and management and will depend on a variety of factors ranging from the editorial judgment of the reporters and editors, to other news events competing for the same time or space, to corporate policies that reflect management's biases.
(1. Communication Theories: Origins, Methods and Uses in the Mass Media, Werner J. Severin, James W. Tankar, Pub. Date: June 2000)
Mass communicated media has literally....
