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Essay on Biotechnological Crops In The Japanese Market
Abstract
This paper is basically based on the entry risk assessment in Japan of introducing a new crop additional to the existing biotechnological crops in Japan. This paper not only gives the overview of the biotechnological crops currently in Japan but also discusses the economic, political, cultural, labor and staffing issues in Japan which are essential to be thoroughly analyzed before introducing a new product in this case a new crop in Japanese market. Apart from this various risk factors are discussed currently facing the genetically modified crops in Japan and little insight into how the regulations are controlling the issue involving various government and other agencies.
Introduction
In general, the word 'bio' has a positive connotation in Japan, and has been used as a functional marketing argument for an array of products including bio¬candy and bio¬lipstick. It is generally assumed that the Japanese would be more open to biotechnological products than Americans or Europeans. However, the results of a survey carried out in 1993 by Darryl Macer and Yuko Kato and colleagues of the University of Tsukuba (Japan) do not support such optimism. The results show that the vast majority not only express appreciation for the research on biotechnology and genetic engineering, but also are concerned about its possible adverse impact. 74 percent of the Japanese consider biotechnology as a worthwhile research area but the majority also expresses concerns about the results of biotechnology and genetic engineering research. In an answer to an open question, the concerns most frequently raised were the danger of human misuse, interference with nature, and ethical concerns with respect to genetic engineering....
