[Author’s Name]
[Institution’s Name]
Essay on Marketing In Aviation
The airline industry was in trouble prior to 9/11; however, the events of the 9/11 were an unexpected occurrence and had nothing to do with the fundamental viability of the industry. A reimbursement for losses that occurred since 9/11 seems to make sense since the air industry is such a vital part of the overall economy. It would stabilize an important piece of our national infrastructure.
The tormented aviation industry has had a tremendous depressing effect as many prominent airlines have avowed flight decrease and staffing cuts, while putting off orders for aircraft. Reduction in travel will severely influence the lodging industry and convention-related business, which in turn will weigh down one source of earnings for numerous cities.
Main problem started when airlines lost money from nearly a week of idle and diverted planes after 9/11.
The second part of the problem is that the public is, understandably, reluctant to resume their normal flying behavior. The first problem is easiest to address, but likely the less costly of the two in the long run.
People are now a little more cautious about flying, a little more curious about security measures and a little more careful about how they spend their money. Passengers are more demanding of details about security and more aware of their surroundings when traveling by plane. Not only are leisure travelers driving instead of flying, but companies feeling the crunch from the economic downturn have cut back on corporate travel and out-of-town expansions.
"Although now operational, the US airline industry has significantly contracted due to the substantial reduction in demand for air travel. Initial estimates place the reduction in the overall demand for air travel at between 20 to 30 percent. When considering the state of the industry prior to September 11, 2001, the capital-intensive nature....
