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Essay on Southwest Airlines
The low cost customers satisfactory airline the Southwest is considered to be a successful airlines. However the company faces considerable challenges for its future operations and maintaining the reputation. The company that provides minimum facilities to its passengers on board has to do a great deal of efforts in the prevailing competitive environments of the airline industry. [Hoovers]
The airlines as been using 737 Boeing air machines since long may have to induct latest aircraft to its fleet. Although the GE engines aircrafts are low in maintenance cost these are less costly in training of the crew as well. This is a challenge to the airlines in adopting the changes in styles of the operations. The present operating procedures have to from issue of tickets to the passengers to the disbursement of the passengers will have to be changed
Having seen the financial ratios of the southwest airline sit appears that liquidity of the company varies for the past few years. This liquidity remained at average of 2:1 that is generally considered to be higher than the average current ratio. However the fluctuations in the ratios has also indicative of the fact that the company requires great amount of initiatives both in financial and non-financial management. At the same time the quick ratios also indicate that it remained higher than some of the other competitors.
This trend makes the airlines is always in a comfortable situation to meet its financial responsibilities. The financial ratios also indicate that the Airlines can comfortably bear the business environments without losses and financial shocks.....
