Southwest Airlines is an airline, which is considered to be a low cost carrier on short routes. It is one of the top ten US airlines, in fact it is the fourth largest airline of the United States, offers over 2,760 flights daily to 58 cities of 30 states of America (Review of Benchmark Practices) with more than 60 million passengers. Some of the capabilities of Southwest Airlines are:
. Customer Service: Southwest Airline pride itself for its good customer services. It uses many frequent flyer programs to reward its loyal and frequent customers
. Safety: Southwest Airlines has an excellent safety record. Although it has more than 2,760 flights daily to the 30 states of United States but they maintain best safety records through its knowledge-sharing approach for obvious and not so obvious safety threats (tdwi publications)
. Human Resource: Southwest Airlines believes that it owed its success to the efforts of its personnel. Thus they left no stone unturned for the training, development and growth of their 35,000 personnel and provide them the best support and technology available.
. Best Internal Communication: In any organization the effective communications act as the "life's blood". Many successful organizations have strong communications. When an organization is struggling against failure, the main reason behind this is absence of internal communications. Trust leads to loyalty and loyalty to of the employees helps to create a ethical climate for working
Core Competencies
Core competency is something very vital, which gives individuality to one organization over its business rivals. To elaborate it further, it is appropriate to take some real life examples. Sony's competence in miniaturization, Dell's competence in supply chain management....
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