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Essay on Star Alliance
The Star Alliance is the largest consortium of airlines offering Around the World fares. This group offers several mileage fares, based on three levels of travel; 29,000, 34,000, and 39,000 miles.
The Star Alliance consists of the following airlines: Air Canada, Air New Zealand, All Nippon Airways, Asiana, Austrian Airlines, British Midland, Lauda Air, LOT Polish, Lufthansa, SAS Scandanavian, Singapore Airlines, SpanAir, THAI Airways, Tyrolean Airways, Star Alliance Airlines, US Airways, and VARIG.
This partnership presently claims to offer service to over eight hundred destinations in one hundred and ten countries worldwide. All the airlines in this alliance participate in each others frequent flyer program, and have integrated lounge access, and baggage handling to make the journey more convenient.
. Access to 772 airports in 133 countries
. Access to over 575 lounges
. The possibility of earning and redeeming frequent flyers miles or points on any member airline
. World-wide recognition of status
. Priority reservation, standby and boarding for Star Alliance Gold members
. Priority baggage handling for Star Alliance Gold members, First and Business Class travellers *
. The most flexible round the world fares
SIX STEPS TO SUCCESS FOR STAR ALLIANCE
Frequent Flier Program Enhancements
Frequent flier programs are intended to be 'loyalty' programs. But one of Star Alliance's biggest present problems is that many customers are switching airlines due to concerns about the future integrity of Star Alliance's frequent flier program (Mileage Plus). Paradoxically,
Star Alliance's frequent flier program is acting as a disloyalty tool rather than a loyalty tool!
Star Alliance needs to urgently stem this loss of valuable frequent fliers. They can do this by adding a new type of mileage override - 'loyalty miles'.
Star Alliance should announce that all future flights will earn both normal miles and also an equal amount ....
