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Essay on Blink Malcolm gladwell
The book "Blink: The Power of Thinking without Thinking" by Malcolm Gladwell explores quick cognition or opinion that can outline our buying decisions or impressions of another person in an instant. The sales techniques of today mainly focus on needs-based selling and consultation to draw out the sales process and gain control over your prospect. In the book, Gladwell cites an enthralling example of how art critics knew instantly that an ancient Greek statue was a fake, even though scientists supposed otherwise. Furthermore how marriage researchers can predict whether a couple will divorce by watching just a few minutes of their videotaped conversation. On the other hand, he cites cases of quick-thinking that went tragically wrong.
Blink takes executives through a managerial procedure that is miles from what they learned in business school, however which has massive prospective to perk up performance if harnessed appropriately. This is not to say executives do not make snap decisions every day. Of course they do. However how a lot of have given the snap decision process any thought? How many have considered how they might improve their snap decisions? It is in these kinds of questions that Blink adds value to executives. Gladwell defines three tasks for Blink. "To convince you of a simple fact: Decisions made very quickly can be every bit as good as decisions made cautiously and deliberately." Second, to help us understand "when we should trust our instincts and when we should be wary of them." Third: "to convince you that our snap judgments and first impressions can be educated and controlled." According to Gladwell, the key to good snap decision-making is the ability to almost instantly process large amounts of information and focus on what matters. He calls the process "thin slicing," and specifically defines it as "the ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience.".......
