[Author’s Name]
[Institution’s Name]
Essay on Marketing Operations
My definition of marketing is to find out what your customers want and then give it to them - the act or process of buying and selling in a market. The commercial functions involved in transferring goods from producer to consumer.
Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And you get paid for creating a new dimension of performance, which is innovation. Everything else is a cost center.
For every major corporation business success story there are nine failures. At least that is what the statistics tell us. After ten years, only one out of every ten major corporation businesses started is still operating. What causes major businesses to fail? Conventional wisdom says there are many factors that contribute to business failure, yet in reality there is only one reason: Mismanagement. “Mismanagement can take as many forms as the people who unwittingly practice it.”(Web 1)
The inability to consistently take the appropriate actions to achieve a desired result is the most common way mismanagement manifests itself. Whatever form it takes, mismanagement can be defined as a series of decisions and subsequent actions that produce an unfavorable and usually permanent result. “How can business mismanagement be avoided?” (Web 2) More often than not, mismanagement stems from a lack of fundamental business knowledge. To avoid becoming the next victim of major business mismanagement, be sure you have addressed the following three factors prior to starting a small business and implementing your plan.
Andrew Carnegie said, "The sole purpose of being in business is to make a profit." (Web 3) With this simple concept in mind, every business owner should first closely evaluate his or her cost of goods and gross operating margins before they ever open their doors..............
