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Essay on Marketing
Micromarketing includes individual marketing and local marketing. Individual marketing, also known as one-to-one marketing, is an example of micromarketing. Today, it is possible for firms to customize products to order. Using computers and the Web, it is possible for firms to manufacture custom-made products (Stephen, 1998). For instance, a company might allow customers to design the bookcase they desire on the Web, i.e., select a color, style, size, etc (Kenneth, 1998).............
