[Author’s Name]
[Institution’s Name]
Essay on Marketing-2
About twenty-five years ago something dramatic happened to the American wine industry: people started to take it seriously. Before that time, when you thought about American wines, you probably thought about Gallo, Almaden, and Paul Masson. Today, a similar phenomenon is taking place in the American craft beer industry. When Samuel Adams entered the market, there were only a handful of microbreweries, now there are more then 1000. None was distributed outside its immediate geographical area. At the Great American Beer Festival that year there was a total of 103 beers entered in the competition.............
