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Essay on Digital Asset Management
To stand out from the crowd in totally different way in competitive markets has never been harder. All marketers now know they need to use every ruse and every bit of information at their disposal to be successful in getting their messages noticed and understood by their target audiences and markets.
Now there are new types of media coming on stream to offer yet more attractive ways of reaching and influencing the markets and audience. The saving grace of this digital maelstrom is that the all types of media are converging technologically and it is now very much easy and routine process to recycle and reuse material that were originated for one specific purpose in new, opportunistic, reliable and efficient ways. The benefits of this are very much obvious but to make the idea a practical reality we all need a new ways of storing, accessing and distributing all of the rich content assets on our own (Parenty, 15).
What is Digital Asset Management?
Digital Asset Management can be describes as that system and protocol that allows a marketer diverse collections of digital material to be held in form of inventory, categorized, searched, shared and managed by a geographically widespread hierarchical group of people. This description means the creation of a distributed resource of digital material that might include, at one end of the spectrum, logos and logotypes along with usage guidelines on how to use them correctly and efficiently to complement the corporate identity. At the same time at the other extreme the system might include digital video versions of advertisements, audio streams of presentations and artworks for brochures and sales collateral of an organization.
Most organizations, perhaps without realizing this situation, have hundreds if not thousands of digital assets. These include photographic images, video, quality assurance documents........
