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Essay on Whirlpool Corporation - Overview
Whirlpool Corporation - Overview
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances. The company has principal manufacturing operations and marketing activities in North and South America, Europe, and Asia. Whirlpool's primary brand names -- KitchenAid, Roper, Bauknecht, Ignis, Brastemp, Consul and its global Whirlpool brand -- are marketed in more than 170 countries worldwide. In North America, Whirlpool is the largest supplier of major appliances to Sears, Roebuck and Company under the Kenmore brand.
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of over $11 billion, 68,000 employees, and nearly 50 manufacturing and technology research centers around the globe.
Beyond selling products around the world, being a global home-appliance company means identifying and respecting genuine national or regional differences in customer expectations, but also recognizing and responding to similarities in product development, engineering, purchasing, manufacturing, marketing, sales, distribution and other areas. Whirlpool has built a global enterprise with the scope and breadth unequaled in the appliance industry. Whirlpool's market share is 40% larger than its closest competitor, AB Electrolux. Whirlpool Brand is the #1 selling brand name in the world and growing.
The company is committed to performing among the top 25 percent of large, publicly traded companies in terms such as total return to shareholders. Whirlpool understands that when it creates value for shareholders, in forms of dividends and share-price appreciation, it creates value for everyone with a stake in the company. “Since 1999, Whirlpool Corporation has been executing a dramatically different growth strategy. Instead of focusing on competitors, we have been listening to our customers and building loyalty through the introduction of relevant and innovative solutions—new ideas geared to the needs of consumer lifestyles.” (Web, 1)
Whirlpool has also partnered with Cisco and Sun Microsystems to develop Whirlpool Corporation's networked home solutions initiative....
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