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Essay on Strategic Analysis - Kodak
Introduction
Eastman Kodak Company is one of the world's largest manufacturers of photographic equipment. It develops, manufactures, and markets photographic and chemical products for both amateur and professional photographers. The company's other products include X-ray films, pharmaceuticals, copier-duplicators, acetate fibers, polyethylene, polypropylene, polyester, and videocassettes. Kodak also provides film and equipment for commercial fields such as the healthcare and motion picture industries. Kodak also manufactures photographic equipment for the government’s aerial, space, and other scientific needs, including the fabled satellite reconnaissance cameras that can read a license plate from orbit—at least according to the lore of the Cold War.
For generations, employment at the Eastman Kodak Company meant job security. Rochester, New York’s biggest and most paternalistic employer gave a sense that Kodak would never relinquish its U.S. market dominance to “foreign competition”.
Kodak opened photography to the masses with inexpensive cameras and easy-to-use film. Kodak’s name is one of the most recognized brand names in consumer goods in the world. Their slogan of “you push the button, we do the rest”, enabled people to take the worry out of a complicated, scientific process and make photography accessible to nearly everyone who wanted to take pictures.
Kodak has been characterized as the leader in photography, an industry that has gone from rudimentary glass plates to cutting edge digital images. Yet, Kodak realizes that for all of their historical success’ throughout the world, they must now increasingly include digital technology into the mix to stay at the forefront of the “photographic and imaging” industry (Grant).
Fuji Photo Film
Fuji Photo Film Co., Ltd. was founded in 1934 and is headquartered in Tokyo, Japan. If one person can claim to be the architect of Fuji’s growth, it’s Minoru Ohnishi. At the age of 55, he took over the company in 1980, making him the youngest president ever. It was under Ohnishi’s reign that salesmen were encouraged to spend time with distributors and build relationships. As Japanese insiders say, “One cup of sake means 100,000 yen (of business)....
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