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Essay on Case Analysis: Howard Schultz


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Essay on Case Analysis: Howard Schultz

Entrepreneurs are special types of leaders; they are unique contributions to the American economy. Entrepreneurs use great innovations to grow their businesses; they provide concrete benefits to the national bottom line. These benefits provide an interesting framework in which to view some of companies.

Entrepreneurs have enormous leadership skills; “they create innovations that improve the quality of life for the people around the globe” (Entrepreneur Magazine, 2001). Starbucks serves ten million customers a week. The average coffee-loving customer will visit a Starbucks 18 times a month. Rapid expansion has marked Starbuck’s history, but it has remained committed to the value of individuality. Each store has a different lay out with a décor that matches the personality of the neighborhood.

Entrepreneurs create new jobs; they have a way of their own which makes them unique in a company of more then 35,000 employees. With over 3,300 stores around the world, Starbucks employs more than 40,000 people. The Starbucks Corporation’s policy of opening restaurants in office buildings, hotels and outdoor kiosks has invigorated other businesses in surrounding areas.

Entrepreneurs improve a company’s position in global economic competition. Starbucks has rapidly shot beyond the city lines of Seattle and beyond the borders of the United States. More than a dozen countries are home to a Starbucks store. There are over a hundred Starbucks stores in Japan and the United Kingdom alone.

Entrepreneurs reinvest their newly created wealth in the community. Howard Schultz has insisted that Starbucks adopt an environmental mission statement. This pledge commits Starbucks to only buying coffee that has been grown organically. The company also takes an interest in the farming communities that harvest the coffee beans.

Starbucks has built schools, health clinics, and safe coffee processing facilities. Locally, Starbucks has worked with stars like Magic Johnson to bring Starbucks stores to poor African American neighborhoods across the country....

 

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