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Essay on The Boeing Company
Introduction
The Boeing Company has evolved into the world's largest producer of commercial aircraft as well as a prime defense and aerospace contractor. The company's defense-related research and development activities include guided missile programs, ICBMs, bomber aircraft, military transport aircraft, and space and lunar vehicles.
Founded by a Seattle timberman in 1916, The Boeing Company has continued to expand its defense contractor role as it evolved from a small plane producer in World War I to providing bombers and transport aircraft to Allied air forces in World War II. Boeing made its greatest expansion in the aftermath of World War II with its involvement in the missile and space programs. Its research and innovation into bombers, missiles and delivery systems made it an integral part of U.S. strategic development during the Cold War. In the post-Cold War period, Boeing continues to explore and manufacture aircraft, missiles, and space and lunar vehicles.
Boeing SWOT Analysis
Strengths
- Dominant producer, with over 60 percent of the market
- Several mature, but still popular, models that are generating high cash flow (737 & 747)
- Highly skilled engineering culture
- Broad product line that covers most major market niches
- Good sales of its two newest aircraft, the 757 & 767
- The new 777 model will be introduced by mid 1995
- A record-breaking and still-growing order backlog
Weaknesses
- A hierarchical, ridged, and semi autocratic management style, which is a product of its military heritage
- Overly secretive and security - conscious image
- Poor vertical and horizontal communications within the company shop floor employees feel alienated from MGT.
- Turf battles inhibit cross-functional and cross-divisional communication
- Lack of professional management skills - motivation and leadership (engineering and military culture)
- Relatively inexperienced workforce (feast or famine hiring practices)....
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