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Essay on External Analysis of AOL
Introduction
AOL Time Warner is a media conglomerate made up of the Internet service provider America Online and veteran film, television and publishing giant Time Warner. Since the two companies’ merger in 2001, the new organization has morphed into a “behemoth [that is] blasting into the 21st century like no other” (Hoovers, PG).
AOL Time Warner owns a number of subsidiaries, each covering a different media, and including America Online, Inc., AOL Time Warner Interactive Video, Columbia House Company, Time Inc., Time Warner Entertainment Company L.P., Time Warner Telecom Inc., Turner Broadcasting System Inc., and Warner Music Group.
PEST Analysis
PEST analysis includes: political, economical, social, technological analysis of a company
Political Analysis
- AOL built an elections 2004 website:
Since the 2000 campaign the Elections page has improved its look. And in terms of sheer volume, there are usually at least 15 story links on this front page; there is a reasonable amount of content here. But those links are either to other big news outlets. The top political stories from the New York Times, USA Today and Time are all here in boxes on the bottom of the front page or the wires. Elections 2004 offers some interesting items. Its "President Match Quiz," in which users fill out a questionnaire on issues to find their political soul mate, is fun, but mostly good for a laugh and the site's "Political Spectrum" gives users a chance to hear or read conservative or liberal columnists and their thoughts on politics. Some of the options are interesting.
The "Voter Services" area of the site lists state-by-state primary and caucus dates, explains how each state's system works, gives pool open and closing times and in some cases even allows users to get started on registering to vote.
AOL Time Warner Creates E-Regulators and Internet police: After years of costly lobbying....
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