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Essay on Procter and Gamble
Introduction
William Procter and James Gamble founded the Procter & Gamble Company in 1837. The company is headquartered in Cincinnati, Ohio. The company has a total of 110,000 employees worldwide.
The Procter & Gamble Company engages in the manufacture and marketing of various consumer products worldwide. The company operates in five segments: P&G Beauty, Health Care, Baby Care and Family Care, Fabric Care and Home Care, and Snacks and Coffee. The P&G Beauty segment offers antiperspirants or deodorants, colognes, cosmetics, feminine protection, hair care, hair color, personal cleansing, and skin care. The Health Care segment offers health care, oral care, and various drugs. The Baby Care and Family Care segment offers kids' personal care products, diapers, and pampers, detergents, toilet tissues, paper towels, and tissues. The Fabric Care and Home Care segment offers dish care, laundry, and special fabric care products, as well as household cleaners. (Alecia Swasy, 1993, p.38)
On January 27, 2005, the Company entered into an agreement to acquire The Gillette Company. The Gillette Company is in the male grooming category that includes blades, razors and shaving preparations, and in selected female grooming products. Gillette also operates worldwide in alkaline batteries and toothbrushes. In August 2004, the Company completed the divestiture of its Juice business. In June 2004, the Company purchased the remaining 20% stake of its China venture from its partner, Hutchison Whampoa China Ltd. (Hutchison), giving the Company full ownership of its operations in China. The company’s customers include merchandisers, grocery stores, membership club stores, and drug stores. It markets approximately 300 branded products in approximately 160 countries. (Horstman, 1999)
The purpose
“We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.”...
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