[Author’s Name]
[Institution’s Name]
Essay on Procter & Gamble
Procter & Gamble (P&G) is one of the major players in the consumer goods industry. P&G is a manufacturer of a wide range of household and personal care products, which include a significant number of leading brands, sold in more than 140 countries globally.
William Procter, a candle maker, and James Gamble, a soap maker, formed the company known as Procter & Gamble in 1837. The two men, immigrants from England and Ireland respectively, had settled earlier in Cincinnati and had married sisters. The two men decided to pool their resources to form their own company, formalizing the relationship on October 31, 1837.(Satten,2001)
Over the second half of the twentieth century, Procter & Gamble acquired a number of other companies that diversified its product line and increased profits significantly.
These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals, Richardson-Vicks, Noxell, Shulton's Old Spice, Max Factor, and the Iams Company, among others. In 1996, Procter & Gamble made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra.(Berger,2002) Olestra, also known by its brand name Olean, is a substitute for fat in cooking potato chips and other snacks. Procter & Gamble has expanded dramatically throughout its history, but its headquarters still remains in Cincinnati.
In January 2005 P&G announced an acquisition of Gillette to form the largest consumer goods company, displacing the Anglo-Dutch Unilever into second place. This added brands such as Gillette razors, Duracell, Braun and Oral-B to their stable.
P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another product. (Hser,2003)
Effective company's operations are:
• Health, baby, and family care
• Household care
• Beauty care
• Chemicals
• Global operations....
This essay has the followings:
Total words: 496
Total reference: 4
Total price: £ 9.95
Click here to Order this essay!
