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Essay on Outback Steakhouse
Introduction
What began in 1988 with a single restaurant and a commitment to “one meal, one person at a time” has evolved into a $3 billion global business. Its slogan “No Rules. Just Right.” perfectly expressed the need for a casual dining experience that offered exceptional quality. It was a key innovation at an opportune moment. Its success results from a culture that rewards innovation.
As opportunities in the casual dining marketplace continue to expand, our strategy is focused on the creation and cultivation of a family of brands that serves multiple segments of the market, while providing different dining opportunities to the same consumer. Our brands must have broad appeal, while offering a signature experience – of food, hospitality, and ambience – that serves multiple needs for the casual dining public.
The success of its strategy rests on its brand development partners – innovators with proven success whose corporate cultures complement its own. Relationships with its partners, its team members, purveyors, customers and community are all built on recognizing choice and rewarding individual initiative. It doesn’t manage our brands; it provides the means for its partners to manage them more effectively. They supply the creativity, vision and management. Its equity program provides them with incentive, autonomy and the resources to realize their vision on a global scale.
Marketplace
The casual dining marketplace continues to grow and evolve at an expanding rate. Changes in consumer habits and exposure to new cuisines present greater opportunity than we have ever seen. People are eating out more than ever before. They are more sophisticated in their tastes....
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