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Essay on Coca Cola Company
Introduction
The Coca-Cola Company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kettle in his backyard on May 8, 1886. He mixed a combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the fabulous beverage. Coca-Cola debuted in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five cent non- carbonated beverage. Later on, the carbonated water was added to the syrup to make the beverage that we know today as Coca-Cola. Coca-Cola was originally used as a nerve and brain tonic and a medical elixir.
History
The Coca-Cola Company is the world’s largest beverage company and is the leading producer and marketer of soft drinks. The company markets four of the world's top five soft drink brands: Coca-Cola (the world's Number one and best known trademark), Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than 900 million a day. Soon after John S. Pemberton prepared the first batch of Coca-Cola syrup in 1886, his friend and bookkeeper, F.M. Robinson, chose an alliterative name. He wrote the words in the now familiar flowing script, and, in 1893, "Coca-Cola" was registered officially in the U.S Patent and Trademark Office. In 1941 the word "Coke" received equal prominence in advertising with "Coca-Cola" and in 1945 was registered as a trademark (Shartar, Shavin, 1978)....
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