[Author’s Name]
[Institution’s Name]
Essay on Coca-Cola Operations Management
Coca-Cola Company: An Overview
The Coca-Cola Company traces its beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. Coca-Cola business - the bottling business - began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. Whitehead, secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company.
Recognizing the need for local involvement in creating a network of bottlers, Mr. Thomas and Mr. Whitehead, with the support of Chattanooga businessman John T. Lupton, began granting franchise.
By the early 1980s, the consolidation of bottlers across the U.S. had begun to speed up. In 1986, The Coca-Cola Company combined some of its company-owned operations with two large ownership groups, the John T. Lupton franchises and BCI Holding Corporation, to create Coca-Cola Enterprises Inc.
On December 18, 1991, Coca-Cola Enterprises completed a merger with the Johnston Coca-Cola Bottling Group, Inc., setting off an important phase in the Company's evolution. The merger brought the Johnston management team to the Company, including Summerfield K. Johnston, Jr., as vice chairman and CEO; Henry A. Schimberg as president and COO; Lowry F. Kline as general counsel; and John R. Alm as senior vice president and CFO. The Unit case sales had climbed to 1.4 billion, and total revenues were $5 billion.
The Company moved forward with significant acquisitions, adding the Ouachita Coca-Cola Bottling Company with operations in the Southeast U.S., and the Coca-Cola Bottling Company West, Inc., with operations in the Midwest U.S. The Company also finalized the important acquisitions of Coca-Cola bottling operations in Belgium and most of France, and signed a letter of intent for Coca-Cola and Schweppes Beverages Limited, covering England, Scotland, and Wales. Unit case sales climbed to 2.7 billion, and total revenues were $10.3 billion....
This essay has the followings:
Total words: 1,627
Total reference: 5
Total price: £ 49.95
Click here to Order this essay!
