[Author’s Name]
[Institution’s Name]
Essay on Audi German Automobile Maker
The company traces its origins back to 1899 and August Horch. The first Horch automobile was produced in 1901 in Zwickau. In 1910, Horch was forced out of the company he had founded. He then started a new company in Zwickau and continued using the Horch brand. His former partners sued him for trademark infringement and a German court determined that the Horch brand belonged to his former company. August Horch was forced to refrain from using his own family name in his new car business. As the word ‘horch!’ translates to ‘listen!’ in German, August Horch settled on the Latin equivalent of his name ‘audi!’ It is also popularly believed that Audi is an acronym which stands for “Auto Union Deutschland Ingolstadt” (Web 1). Audi produces over 2 million vehicles annually at its main production site in Ingolstadt. Audi has another production plant in Neckarsulm.
Audi is the jewel of the crown within Volkswagen group as well as the driving force of growth. A decade ago Audi's cars were still seen as poor-man Mercedes and BMWs. But since the 1996 A4 and then TT Coupe, Audi has re-established itself as a leader in style and quality. Its technology also shines in powerful turbocharged engines, Quattro 4WD, aluminum space frame chassis, Multitronic CVT and DSG gearbox. Now Audi has become a strong premium brand, leveling with BMW and Mercedes.
Audi owned by Volkswagen group is split into two management groups; Audi group is now in charge of Seat and Lamborghini as well. Audi did not have a glorious history. It was formed by four small car makers, Audi, Horch, Wanderer and DKW in 1932. The company was named “Auto Union” (Web 2), with a company logo consisting of 4 rings, which represent the four companies. The logo is still used today....
This essay has the followings:
Total words: 1,356
Total reference: 5
Total price: £ 19.95
Click here to Order this essay!
Get Professionally written Essays that are:
• Written According to your Exact Requirements
• 100% Original and Non-Plagiarized
• Written by Expert
UK Writers
• Delivered to you before your deadline
Amazingly Low Prices - £9.95/page
