[Author’s Name]
[Institution’s Name]
Essay on StarBucks Coffee
Starbucks Coffee Co. began preparing for its initial public offering (IPO) in a very systematic manner: it opted to conduct a rigorous search for the right investment banker to handle its IPO. In the course of its selection process, Starbucks met with over 20 prominent investment banking firms over a two-year period. From this initial list of prospects, it selected six for its shortlist, using as its basic criteria previous experience in handling the IPOs of companies similar to Starbucks.
Each of the six firms shortlisted were then asked to provide a written proposal and provide an hour-long presentation covering critical areas such as the pricing and distribution of shares. In the end, the specialty coffee retailer selected two firms to handle its IPO. One firm was chosen because of its strength in research analysis, while the other was selected for its expertise in providing
representation within the financial community. Not just any investment banker would do when Starbucks Coffee Co. decided to tackle the public markets. Starbucks' rigorous standards narrowed the field of potential investment bankers from two dozen candidates to two.
Starbucks Coffee Co., had their sights set on an initial public offering for years. In 1992, when they finally decided to put the wheels in motion, they needed the best investment banker they could find to take them to the public. So they began their search. Selecting an investment banker should be a thorough, deliberate process, and it is probably a mistake to select the first firm that offers its services. Starbucks met with more than 20 investment-banking firms in the 24 months before they made the final decision to go public.
Through their interaction with the investment bankers, Starbucks was also able to begin shaping the perception they wanted the investment community to have of them, which sells premium coffees and beans and operates 405 stores nationwide....
This essay has the followings:
Total words: 1,971
Total reference: 6
Total price: £ 49.95
Click here to Order this essay!
Get Professionally written Essays that are:
• Written According to your Exact Requirements
• 100% Original and Non-Plagiarized
• Written by Expert
UK Writers
• Delivered to you before your deadline
Amazingly Low Prices - £9.95/page
