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Essay on Levi-Strauss & Company
Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers with sales in more than 80 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Our market-leading apparel products are sold under the Levi's®, Dockers® and Slates® brands.
In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the world's first jeans ¡ª Levi's® jeans ¡ª were born. Today, the Levi's® trademark is one of the most recognized in the world and is registered in more than 160 countries. The company is privately held by descendants of the family of Levi Strauss. Shares of company stock are not publicly traded. Shares of Levi Strauss Japan K.K., the company's Japanese affiliate, are publicly traded in Japan..
The company employs a staff of approximately 17,000 people worldwide, including approximately 1,400 people at its San Francisco, California headquarters. Levi Strauss, the Americas (LSA) is the company's largest region and employs approximately 10,600 people throughout the United States, Canada, Mexico, and Latin America. The America's region markets products under the Levi's®, Dockers®, and Slates® brands and includes five businesses: Levi Strauss U.S., Levi Strauss Canada, Levi Strauss Mexico, Levi Strauss do Brazil, and Levi Strauss Argentina as well as licensees in South America. The region is based in the company's San Francisco headquarters. It accounted for '3.1 billion of the company's '4.6 billion in total sales in 2000
Levi Strauss Europe, Middle East and Africa markets and sells products in the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Luxembourg, The Netherlands, Norway, Portugal, Spain, Sweden, United Kingdom, Andorra, Angola, Azerbaijan, Botswana, Bulgaria, Croatia, Cyprus, Czech Republic, Egypt, Estonia, Georgia, Gibraltar, Greenland, Hungary....
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