[Author’s Name]
[Institution’s Name]
Essay on Proposed Foreign Market Entry
Executive Summary
Over the last decade, MJC ENGINEERING & TECHNOLOGY, INC
a well respected American textile machinery conglomerate, has built up significant interests in the non-woven textile industry ranging from CNC Retrofit and spin cad to Spinning machines, was formed in Huntington Beach, California in 1994 to pursue opportunities in the non-woven textile machinery market, with a particular focus on spare parts and Spinning machines. Since 1994, MJC ENGINEERING & TECHNOLOGY, INC has grown steadily, building a customer base all over the United States for its valuable and quality products and services.
Since 1998, MJC is constantly exploring new advancements
in technology that provide real benefits to the equipment that we build. Each new component that is incorporated into the design must offer our customers a feature that makes a machine more reliable, more safe, and less money to own and operate. Wherever possible, MJC will use parts that are "Made in the USA" so that factory service, support and availability remain the standard. (www.mjcengineering.com)
Situation Analysis
MJC ENGINEERING & TECHNOLOGY, INC. current situation:
Product
Since 1994, MJC ENGINEERING & TECHNOLOGY, INC has developed an open and flexible product platform from which it can expand. The current product which company intends to market in India is high tech machinery used for spinning in the non-woven textile sector.
Product Support
In support of product sales, MJC ENGINEERING & TECHNOLOGY, INC offers
One year full spare parts and service warranty.
Market Summary
The U.S. textile equipment has good potential in the Indian market. The key factors to further success in this sector are the U.S. company’s ability to source international financing, after-sales support and training of employees of Indian importers. The Indian textile industry is price sensitive, but value conscious, and is willing to consider U.S. machinery for modernization and expansion projects....
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