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Essay on Strategic Alternatives
BASF IN BRIEF:
BASF is the world’s leading chemical company with customers in more than 170 countries, production sites in 41 countries and more than 87,000 employees. Headquartered in Ludwigshafen, Germany, where the company operates the world’s largest integrated chemical complex, the BASF Group comprises more than 160 subsidiaries and affiliates.
In 2003, BASF posted sales of Euro 33.4 billion and income before special items of approximately Euro 3 billion.
BASF helps their customers to be more successful through intelligent system solutions and high-quality products. Through new technologies they can tap into additional market opportunities. They conduct their business in accordance with the principles of sustainable development.
ive in all of the world’s important markets. The advantages offered by BASF Verbund help them to operate cost-effectively and compete with strength in tough markets.
BASF’s new logo and corporate design are the visible signs pointing our way to the future. Based in Florham Park, New Jersey, BASF Corporation is the North American affiliate of BASF AG, Ludwigshafen, Germany.
In North America, 2003 sales were $9 billion and the company employs approximately 11,000 people.
"We don't make a lot of the products you buy. We make a lot of the products you buy better.®" summarizes BASF's diverse product mix including chemicals, polymers, automotive and industrial coatings, colorants, and agricultural products.(Web,1)
BASF’s figures for 2003 clearly show that the tremendous hard work by the company’s employees worldwide has been successful: BASF has strengthened its position as the world’s leading chemical company. In a difficult market environment, sales increased by 3.6 percent to €33.4 billion. Excluding currency effects, the growth would have been substantially higher and sales would have reached €35.7 billion.
The forecast made last November for income from operations (EBIT) before special items was exceeded: It increased in 2003 by about 4 percent to almost €3 billion....
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