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Essay on Swat Analysis
Home depot
Home Depot is the world's largest home improvement retailer, and the third largest retailer in the US. Home Depot stores sell a range of home improvement, garden, and lawn products as well as an assortment of building materials. The company operates over 1,500 stores in the US, Canada and Latin America. It is headquartered in Atlanta, Georgia.
For the fiscal year ended February 2004 the company achieved revenues that totaled $64,816 million, an increase of 11.3% against the previous year’s revenues that totaled $58,247 million. Fiscal 2003 net sales growth was driven by an increase in comparable store sales of 3.8%, sales from the 175 new stores opened during fiscal 2003.
In fiscal 2003 our store modernization plan reached every store at some level, and we have only just begun. Moving forward, a increasing proportion of our capital investment will be spent on further enhancements to the core of our business, including improved lighting, high-finish floors, merchandising displays and the addition of bilingual signage. Our investment in store modernization is planned to double in 2004 to approximately $1 billion.
We are committed to building sustained, profitable growth for The Home Depot and our shareholders. Our strategy remains unchanged, is delivering record performance and will allow us to pursue future growth opportunities. We believe we are well positioned to capitalize on the opportunities in the exciting and growing home improvement market. The home, more than ever, is our customers ' most important asset and their family’s sanctuary. We will continue to find ways to serve this market by enhancing our core, extending our business and expanding our markets.
We are the leader in a growing and healthy industry, investing heavily in our future through store modernization and technology, distinctive and innovative merchandise, and our talented and dedicated associates....
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