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Essay on Dunkin Donuts Analyze Their Process Of Strategic
Management With Their Company
Allied Domec Quick Service Restaurants (ADQSR) is the parent company of Dunkin Donuts. Baskin-Robbins and Togo’s are its other two leading companies along with Dunkin Donuts which have taken over the American fast food market over the years. Ken Kimmel is the Vice president and Will Kussell is the Retail Concept Officer of this company. In 140 years, Allied Domecq Quick Service Restaurants have gained franchising experience through out the world. In some markets, Dunkin Donuts offers multiple brand combinations with Baskin-Robbins and Togo’s.
In 1950, Bill Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. The first Dunkin Donuts Franchise was licensed in 1955. Being the largest coffee and donuts chain, it serves 2 million customers daily. The head quarters are in Massachusetts that is where the parent company is. There are approximately 5,700 Dunkin Donut shops operating all over the world. In the United States alone there are 3,900 shops running in 38 states. In other countries there are 1,600 franchises in 28 countries. Philippines, Indonesia, South Korea and Thailand have proved to contain one of the largest consumers of Dunkin Donuts. Dunkin Donuts have been leading in the donut category as their sales are estimated to be 6.3 million per day for donuts, and about 2.3 billion donuts per year. Dunkin' Donuts system-wide sales fiscal year 2002 (September - August) sales were: $2.7 billion in the U.S, $30 million outside the U.S and $3.0 billion worldwide.
The idea of having quick meals, that is to just grab a cup of coffee and donuts are best presented by Dunkin Donuts. Over the years this brand has developed and implemented on marketing strategies to maintain customer loyalty. Although there have been many new entries in the fast food market, but Dunkin Donuts has managed to sustain its position and has rather improved....
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