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Essay on Dell Computers
Michael S. Dell began his career when, as a teenager, he learned to take apart an Apple computer and discovered that he could order the components and assemble a machine for much less than Apple's sale price. In his first year of college at the University of Texas which turned out to be his last year of formal education he figured out that he could make computers to order by adding customized features, and eliminate the middlemen by selling directly to purchasers, many of whom were his friends. It was to become a business model that thrived even more when e-commerce came along.
As the business grew from a room in his dormitory to one selling a million dollars' worth of computers each day in 1999 Dell was the top personal computer retailer on the Web Dell's "mass customization" became the new standard both for manufacturing and the provision of services to computer buyers.
Michael S. Dell confessed that he had not dreamed of a future in technology when he was young. But he did recall receiving inspiration from something he saw as a small boy being driven to school. The car passed many new buildings under construction in Houston, his hometown. Each had flags flying out front of them. It was Dell's youthful ambition to own such a building with a flagpole. When we inquired if Dell had what he wanted, Dell answered, "Yes--and I've got three flagpoles." His far-fetched childhood ambition had come true. He started a business dedicated to finding out what his potential customers wanted in the way of rebuilt, upgraded personal computers, which he then sold to them directly. He did so well that he quit his studies and launched his own company. To mollify his alarmed parents, Dell swore that he would resume his studies if the company bombed. But when sales hit $80,000 the first month, Michael Dell said goodbye to college. (T H E Journal, 1997)....
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