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Essay on What is the impact of the Internet on society?
The social change made possible by the Internet and related technologies will have at least as much impact on the world as the automobile and television, a leading technology marketer told an assembly of electronic networkers meeting at Stanford University in Palo Alto, CA.
The differences with the Internet are that the social change is not dependent on government action this time, and the change is happening much faster. "When technological innovation was highly institutionalized, the diffusion of that technology into society was very slow," he said. "But it led to a change in the social makeup of society." A similar change is now beginning to happen on a global level with the Internet, and it will happen "somewhat independent of the wealth of a nation," McKenna said. "The low cost of developing this technology allows countries around the world to share in the information network. Costs are coming down continuously and access is going to be provided to everyone, anywhere, all the time. Half the people in the world have not even made a phone call, but in the next decade, satellites will make it more economical and faster."
"Half the people in the world have not even made a phone call, but in the next decade, satellites will make it more economical and faster."
McKenna noted three social changes already evident from the advance of global information networks:
Society is becoming more diverse, and that has led to some fragmentation. "In a way, we are on our way to mass customization," he said. "The ability to segment markets heads in this direction. For example, over 200 languages are spoken in this county."
The complexity and the number of choices in our lives also have increased. "I do not see this becoming less in the next half century," he noted. "We see a sort of constant turmoil in society-constant dissatisfaction. We are very insecure in a boundary less world, with instant information...."
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