As Consumer diversity is rising rapidly and firms have long required distinguishing their products relative to competitors (Bhuian, 1997). This is where market segmentation comes in. Long gone are the uniform markets that Henry Ford subjugated with his mass production of one model of car. As there has been a strong move towards one-to-one marketing in current years, there are few instances of successful execution, mainly in consumer markets. Market segmentation presents a demonstrated means of disaggregating markets in a means that can progress productivity devoid of the investment in systems as well as sales resources desired for one-to-one marketing. (Farley, 1997)
Market segments includes following:
. Those based on age (e.g. foods that are mostly eaten by children, such as sweets or weaning foods)
. Those based on sex (e.g. foods that may be mostly eaten by men, such as snacks that are taken in bars)
. Those that are based on religious beliefs (e.g. special foods for festivals)
. Those that are eaten mostly by office workers at lunchtime etc. (Ann, 1992)
As a customer I believe that what I want, seller must understand it and provide it to me with out wasting my time.
This essay has the followings:
Total words: 545
Total reference: 3
Total price: £ 9.95
Click here to Order this essay!
Get Professionally written Essays that are:
• Written According to your Exact Requirements
• 100% Original and Non-Plagiarized
• Written by Expert
UK Writers
• Delivered to you before your deadline
Amazingly Low Prices - £9.95/page
