Douglas Ruskhoff, an acknowledged writer and a popular columnist, is a graduate from Princeton University. At present, he lectures media theory at New York University's Interactive Telecommunications Program. Rushkoff is recognized for being a vigorous member of the cyberpunk movement, and was the online associate of Timothy Leary. His embedded and frequently astute outlook on cyber culture and the media prepared him as a demanded advisor and consultant with many businesses and companies, including the United Nations Commission on World Culture and the Sony Corporation. Although an activist for new technologies, his analysis bends towards a coherent, original and open source use of technology, thus establishing him as a naissance member of Technorealism.
As a media analyst, Rushkoff investigates the sexual identity found in propaganda shows such as MTV, in his documentary "The Merchants of Cool." He clarifies this Angelina Jolie obsession and distinguishes the genderization offered by marketers. He portrays the shows' aptitude to productively study the culture of teenage life norms and points the media and media viewer "feedback-looping" codependency.
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