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Essay on The Psychology of Judgment and Decision Making
The rational decision making and judgment model depicts a simplistic picture in resolving processes and achieving organizational goals. It makes the whole process so mechanical. It calls for information of all the alternatives that are open to choice. It also calls for the complete knowledge of, or ability to compute the consequences that will follow on each of the alternatives as well as certainty in the decision-maker's present and future evaluation of the consequences, in terms of some consistent measure of resources.
There is also no time frame or cost constrains involved in the process. As for the choice, it was to yield the optimal result. But in reality the task of decision-makers are not as simple as it seems. The increasing complexities in the fast moving business world of today have made their resolution more difficulty. Gray & Stark (1988) captured this progression rather well; “It used to be that the field was replete with simplistic, prescriptive formula designed to give managers an off-the-shelf approach to change. Today, however, it has become one of the most complex areas in the field of organizational behavioral". The statement reflects correctly the demanding nature of the business world of today and the part on the human behavior exhibited within an organization.............
