The media is a plural word indicating agencies of mass communication. The medium (singular) takes on various types: television, print, radio, film. However, it is not uncommon for media messages to relay information based on opinions, biases, and/or hidden agendas. Popular media, or mass media, can focus on policy issues at the individual, group, and societal levels. As policy concerns public matters, public opinion is a social process and involve others. Therefore, mass media is a socializing agent.
America's launch into mass media begins with the Constitution--freedom of speech and the privacy of communication. Expression disseminates thoughts and ideas. We are able to acquire information, publish science results, and display art freely as a constitutional right.
The socializing begins early. How did most of us learn our ABCs? In English primarily. With the same redundant tune. And probably using the aid of Sesame Street, a few colorful Dr. Seuss books, and preschool programs. All of the above use social conventions reinforced by mass media. For example, out of my 80+ television channels, only one broadcasts in a language other than English. Therefore, the subtle message is "English only."
While the tune sung to learn our ABCs has its benefits to teach us our letters, how many other tunes subtly relay messages about social behavior? As of late, it is the few notes that play as our computer boots up and is ready to use. What if you don't have a computer or are not computer literate?
Dr. Seuss gave us the Cat in the Hat but we also learned (subtly) about acceptable and unacceptable foods. "Green eggs and ham?"
Children's faces wrinkle at the thought of eating something "different" at first. We have large...huge...SUPER stores for food. Often you can find the three major chain grocery stores within blocks.......
