The media is an important agent of socialization in the modern world, either support or contest cultural conceptions, and have a significant impact on the social construction of gender.
Essentially it amounts to the creation of a new source of socialization. Of course, the media have become part of the social environment of people of all ages. Especially for adolescence, as it is a time when important aspects of socialization are taking place, with regard to identity-related issues such as occupational preparation, gender role learning, and the development of a set of values and beliefs. However, it is also a time when the presence and influence of the family has diminished, relative to childhood (Larson and Richards, 1994).
Socialization issues become intensified, and yet familial sources of childhood socialization have diminished and sources of adult socialization are not yet present, may make adolescents more inclined to make use of media materials in their socialization than they would be at younger or older ages.
Researchers prove that people in this fast pace life don’t have time to get socialize by interacting people. A common theme in the uses of media specified by researchers is that, people draw materials from media that contribute to their socialization. When they seek entertainment or high sensation from media, when they use media materials toward identity formation or for coping, when they participate in a media-based subculture, in a larger sense, participating in activities that are part of their socialization. That is, media are part of the process by which people acquire - or resist acquiring - the behaviors and beliefs of the social world, the culture, in which they live (Arnett, 1995). It may be useful, then, to address the properties of media with regard to the socialization process.
The framework for this discussion will........
