Essay on How Text Messaging Help Companies Save Cost?
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Essay on How Text Messaging Help Companies Save Cost?
SMS based mobile data services are not necessary for every enterprise or every division within an enterprise. As with any new communications/ IT application or service, the investment and cost of an implementation must be balanced by a sufficient economic return. Several research firms have stated that two to three years after a mobile data services implementation a company should see a positive return on their investment.
Mobile text Messaging, or Short Message Service (SMS), as we all know it, is the ability to send and receive text messages to and from mobile telephones. The text can comprise words or numbers or an alphanumeric combination. SMS was created as part of the GSM Phase standard. There is no doubting the success of the Short Message Service - the market in India alone has reached over one billion messages despite little proactive marketing by network operators and phone manufacturers. Key market drivers over the next two years such as the access of cheaper mobile technology to the masses will continue this growth path.
Enterprise uptake of mobile applications is set for phenomenal growth. By 2005, Gartner anticipates that 65 percent of enterprises will be harnessing the power of wireless applications to efficiently automate the existing business processes and use wireless connectivity for one or more user groups. Statistics are already showing a considerable growth in the enterprise messaging, within the last seven quarters.
Latest MDA figures show 56 million text messages are sent everyday, three times the levels reached two years ago. The reason behind this staggering growth is that text messaging has moved beyond a 'teenage fad' to become an essential business tool. The first step taken into the mobile office arena, text messaging enables SMEs to conveniently and cost-effectively manage the mobile workforce and replicate the office on the move.............
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