Essay on Times (Typeface, Typography)
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Essay on Times (Typeface, Typography)
The rapid technological growth of the past few decades has introduced what is essentially a revolution in publishing, with rapid and dramatic changes in publishing technology, accompanied by increased access to that technology. Publishing has moved in great part from the print shop to the desktop, from massive and unwieldy mechanical machines to compact (though still sometimes unwieldy) personal computers. Word processing and desktop publishing software offer countless ways to modify the format of documents, including relatively easy manipulation of an extensive set of standard typefaces. The field of technical communication is experiencing a growing emphasis on visual rhetoric. We have an emerging body of theory and research on which to build our practice, but little attention in that body of work has as yet been given to typography as a component of visual communication. The majority of studies focused on typography have examined the role of typography in readability and legibility. Only a handful of studies have looked beyond typography's role in the physical act of reading to its role in the rhetorical act of meaning-making.
Software packages also offer ready-made design templates, which often appear to have been created without any understanding of the principles of document design, but which, nonetheless, are widely used. Additionally, thousands of typefaces are available as free downloads from the Internet, more can be purchased for relatively small fees, and still more can be created with font design software. These technological developments have reshaped the field of technical communication: communication tasks and media have expanded, and the roles of technical writers are more broadly defined. The converging role of writers and designers is particularly significant. In the past, writers have not needed to think carefully about how the look of the page will affect the meaning of the text..................
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