Essay on
McDonald Franchise
Introduction
The world has become very fast, today in this modern and much mechanized world
the people usually depend on fast food restaurants. They find the food of these
restaurants tasty and attractive. When one talks about fast food restaurants
then nobody can forget about the MAC DONALD franchise. This franchise is one of
the best and most famous franchise allover the world .The consumers who like the
services of Mac Donald are numerous and they are spread across the whole world.
Mac Donald has its own quality and the authorities of the franchise believe in
their set standards, they are always finding new and challenging strategies to
satisfy the tastes of consumers, as they know the importance of the ultimate
consumer in the business field.
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The authorities and the senior members of the franchise want to satisfy their
customers at any cost they therefore make their rules which are based on three
distinguishing features they are: Quality, service and cleanliness. When these
three features combine they form a standard for the others to follow .The
authorities and the owners of the franchise know the correct methodologies and
standards, which have to be maintained by the franchise owners. They know that
franchising is essentially a very specific method and it is a way of
distributing goods and services to the ultimate consumers.
Mac Donald has been a source of inspiration for the other franchises because the
strategies and the methodologies which is applied by Mac Donald are really
marvelous and they are appreciated across the world .The franchiser know the
responsibility of managing the franchise and the entire business .The franchise
is managed by the franchiser on the business format franchising techniques .Mac
Donald has become a trademark for the other franchisers to follow.
It has been observed
that everyone around the world believe that Mc Donald restaurants are owned by
Mc Donald corporation, but the reality is that the restaurants are owned by
independent franchisees .The taste and standards of the restaurant are the same
every where in the world .The management of the restaurants work on the same set
of rules which have been derived by the owners in the initial stages of its
formation, this is the main reason which is behind the success of the franchise
.The authorities of the franchise know that for the success of any business
quality management is an essential factor .
Mac Donald is one of
the world ‘s most well known and valuable brands and the franchise holds a
leading share in the globally branded quick service restaurants .The authorities
of the franchise serves their customers within the framework of quality and
hygiene .In fact the customers demand French Fries, Big Mac, Quarter Pounder,
Chicken McNuggets and Egg McMuffin.These foods are the main attraction for the
consumers all around the world .No one can deny the taste and quality of the
franchise .The authorities of the franchise wants to serve their people in an
effective manner. The promises, which the company owners have made with their
customers, are based on five basic principles. These principles define culture
that is embraced by the authorities.
-Respect and recognition
-Values and leadership behaviors
-Competitive pay and benefits
-Learning, development and personal growth
-Resources to get the job done
These are the five basic principles, which are followed by the authorities in
order to satisfy their customer’s .The authorities treat their employees, as
they want to be treated. These employees are respected and valued. Everywhere in
the world the employees are recognized formally for their good work and
performance. Employees are appreciated for their teamwork and extra efforts .The
authorities of the franchise work in the best interest of the company, the
authorities train employees. Employees value their pay and benefits therefore;
they work with complete attention and concentration. Employees are provided the
tools they need to develop personally and professionally .The employees have the
resources they need to serve the customer. This is the framework, which is
followed by the authorities. After the combination of these factors a
quality-based product is generated in front of the customers.
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